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Live Fast Motorsports is a NASCAR Cup Series organization built on grit, independence, and the belief that speed is earned—not given.

Founded by BJ McLeod and Jessica McLeod, Live Fast Motorsports was created with a racer’s mentality and an entrepreneur’s vision. What began as a determined, hands-on effort has grown into an organization competing against the sport’s most established teams—while carving out a lane uniquely its own.

With a career built through perseverance and hard-earned opportunity, BJ McLeod represents the grit at the core of Live Fast Motorsports. His journey through NASCAR has been defined by adaptability, resilience, and an unwavering commitment to improvement. As both a competitor and team owner, BJ applies a racer’s mentality to leadership—prioritizing preparation, efficiency, and maximizing every opportunity on track. Jessica McLeod leads the organization’s business strategy, brand partnerships, and long-term growth, driving innovation both inside and outside the garage.

Together, they have built Live Fast Motorsports as more than a race team—it is a platform for opportunity. From developing emerging talent to collaborating with brands that value authenticity, resilience, and ambition, Live Fast Motorsports exists to challenge the status quo and prove that determination still matters in modern motorsports.